Yuengling Advertising Plan

Proposed advertising plan for Yuengling Lager. No affiliation with Yuengling Breweries. The University of Georgia.

Tristan, "The Active Lifestyle Drinker"


  • Least emphasized Target Audience segment
  • Caucasian male
  • 25-34
  • College education, possibly advanced degree
  • $75k-$150k
  • Lives in south / eastern United States
  • Sales occupation
  • Health conscious
  • Avid biker
  • Sports fan
  • Not very brand loyal
  • Price sensitive

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