- Primary Target Audience Segment
- Caucasian male
- 25-34
- College education, possibly advanced degree
- Lives in south / eastern United States
- $75k-$150k
- Management, Business & Financial Occupations
- Sports fan
- Career and family oriented
- Highly motivated, very social
- Pairs beer with dinner
- Drinks at home or at bar / club / restaurant
Emmett, "The Go-Getter"
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