Proposed advertising plan for Yuengling Lager. No affiliation with Yuengling Breweries. The University of Georgia.

Ron, "The American Renaissance Man"


  • Secondary Target Audience Profile
  • Caucasian male
  • 45-55
  • No children
  • College education, possibly advanced degree
  • Lives in south / eastern United States
  • Well established within his career
  • Management, Business & Financial Operations
  • $150k+
  • Sports fan
  • Plays golf
  • Wide variety of hobbies and interests

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